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Hi, I'm Sahar Andrade, MB.BCh. Welcome to my profile!
Sahar Andrade's Bio:
Sahar Andrade's Experience:
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Leadership Trainer|Leadership Consultant| Leadership Speaker| Leadership cross cultural- Contract at International Green Summit, Inc.
January 2009 - February 2010 -
SVP Project Management| Social Media Consultant| Cross Cultural Consultant- Contract at International Green Summit, Inc.
January 2009 - February 2010In charge of all sales department activities, and personnel involved in Sales and Marketing for the Company (35 staff members), oversee all hiring, training and firing of the Sales and Marketing staff. Member of the Company's Board Member Committee. Analyze sales statistics to determine business growth potential. Develop; set the Strategic Sales& Marketing Plan for the Company. Coordinate between all departments/divisions of the Company. Manage all logistics of the conference& exhibition. Handle all marketing efforts, campaigns including the social media strategy for the company, maintain a positive image/brand of the Company in the marketplace, and participates in community affairs. Prepared Sponsorship packages. Branded the image of IGS by creating collaterals, profile, and portfolio, online presence on social media networks, PPC, SEO, SEM, blogs and PR releases that attracted 10 corporate partners within 2 months from the launching. Negotiated the vendors contracts locally and internationally, decreased projected expenses by 27%. Lead and develop the event and conference division, with a focus on creating unique, inspiring, must attend events that are in line with IGS brand.
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Director of Inclusion & Corporate Marketing at Astra Corporate Management
January 2008 - April 2009Created and launched integrated branding & marketing campaigns raising awareness and company visibility by an average of 10% annually. Conducted surveys and analyzed results. Managed team of writers, designers, project managers and outside vendors. Directed global brand and image positioning, communications and media strategy as social media networking, online profiles, online videos, newspaper advertisements, direct mailings, company E-brochures, flyers, videos, press releases, public service announcements, web-site, and informational fact sheet packets to drive consumer awareness and press coverage.. Wrote proposals, contracts, bids and RFIs. Continually improved productivity and quality of marketing programs/materials; balance in-sourcing/outsourcing requirements and manage talent to optimize results. Established employee groups (Employee Resource Groups and Professional Associations) throughout the business units for the purpose of helping to bring about an organizational culture and system to ensure that all people are given the opportunity to contribute to the business goals of the company. Operates, supervises, and facilitates management of global employee groups. o Created a culture of inclusion and trust - recruited and maintained diverse talents o Crafted all marketing communications plan to better position the clients' brands, executed clients' promotions in support of their product new launching. o Developed effective branding campaigns in US resulting in an 80% bid acceptance rates. o Revised company policy to match US domestic policies, for maximum efficiency. o Planned and managed 15 nationwide educational seminars for corporate managers and directors. Planned and managed 15 nationwide educational seminars for corporate managers and agencies.
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Business Development & Brand Director at Astra Corporate Management/ Cairo, Egypt
January 2004 - December 2007Directed multiple projects and managed business development for all branches. Liaised with private and public parties ensuring events received widest possible publicity. Increased media coverage 40%. Instituted media relations program, serving as media contact; pitched stories, online services; wrote press releases; provided print and broadcast interviews; and developed media for clients such as World Opera, Egypt PM Egypt Invest Conference, 1st Lady Traffic Conference. Supported designers, writers and project managers with career and skills development. Interacted effectively with all levels of management and staff. Worked with internal clients to support strategic thinking, ensure key strategic objectives are met. Led teams throughout project lifecycles. Led contract negotiations with key accounts and vendors such as Coca-Cola, GSK, Bayer, Citibank, GE, Motorola, Procter & Gamble, Ernst & Young. Managed all logistical branding event planning tasks: site selection, inspection, budgeting, speakers, travel arrangements. o Created an Internet Booking Engine that increased traffic to website by 120%. o Initiated e-commerce on website with Virtual Point of Sale, increasing traffic by 57% in first 6 months. o Increased branding events managed company by 120%. o Managed communication for inquiries, complaints and issues of sensitive nature. o Created comprehensive communication & branding program to liaise between different ministries. (Commerce, Tourism, Traffic, Interior, Office of PM), private account Corporations and media channels. o Boosted client database by 500% by creating E-newsletters, and re-launching website. o Increased participation 50% in "Greener Egypt" Program, by developing and implementing an outreach plan.
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Regional Senior Sales Manager at Gulf Air
February 1994 - December 2003Promoted from marketing executive to Regional Brand & Marketing Manager. Served as a communication center throughout all the new products branding campaigns as (Frequent Flyer program, Gulf Holidays). Established performance goals for sales team and analyzed statistics to determine business growth. Created and managed sales tools that increased profits over $100M annually. Negotiated and won long-term corporate contracts. Led domestic and international marketing and PR activities. Fostered relations with global media channels, foreign diplomats and government agencies. Developed and initiated business development including launch of new products in US Created market awareness enhancing image and increasing market share. Attended exhibitions, trade shows and conventions. o Established the company's brand all across the US with a very strong brand positioning. o Increased Territories sales in 13 Western States by 300%. o Negotiated contracts with suppliers that decreased expenses by 17% per year. o Created and implemented incentive programs that improved visibility by 45%, increasing new markets sales by 75% a year. o Managed AAMA International medical conferences generating additional revenues of $12M per conference.
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Cultural Competence Consulting| Cultural Competence Workshops| Cultural Competence Speaker at Sahar Consulting
February 2009 -
Co-Founder| Social Media Consultant| Social Media marketing consultant| Social Media Strategist at Children's Choice
July 2004Putting a smile on children faces one at a time. We get toys to underpriviliged and needy children around Christmas we have done it at the Los Angeles County Children Hospital, Miracle on First Street and Los Angeles Foster Care
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Cultural Diversity Speaker|Cultural Awareness Consultant|Diversity Consultant|SocialMedia Strategist at Children's Choice
January 2008 -
Social Media Speaker| Social media Strategist|Social Media [email protected]. at Sahar Consulting
January 2009 -
Social Media strategist Blogger| Cultural Diversity Blogger| Cultural Awareness Blogger at Sahar Consulting
February 2009 -
Cultural Diversity Speaker| Cultural Diversity workshops| Cultural Awareness& Leadership Consulting at Sahar Consulting
February 2009 -
Social Media Consultant| Social Media workshop strategist| Social Media Workshop Consultant at Sahar Consulting
February 2009 -
Diversity Consultant| Diversity Workshops| Leadership skills Consulting| Leadership workshops at Children's Choice
February 2009 -
SocialMedia Speaker|SocialMedia Strategist|Social Media Consultant|Social Media workshop Consultant at Sahar Consulting
February 2009 -
Social Media Speaker| Social Media workshop speaker| Social Media Workshop Facilitator@NOW at Sahar Consulting
February 2009 -
Business Etiquette Consultant| Business Etiquette Speaker| Business Etiquette Diversity workshops at Sahar Consulting
February 2009 -
Social Media Consultant for Small Businesses at Pacific Coast Regional SBDC (Small Business Development Center)
July 2012SBDCs are partnerships primarily between the government and colleges/universities administered by the Small Business Administration and aims at giving educational services for small business owners and aspiring entrepreneurs.
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Social Media Marketing Independent Trainer/ Facilitator at CARAT
February 2012Small Businesses social media marketing workshop facilitator on behalf of CARAT (CA Resources& Training)
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Diversity Consultant| Diversity workshop training| Cultural Diversity Consultant at Sahar Consulting
June 2009 -
VP Technology & Social Media Marketing at NAAAHR-LA - National Association of African Americans in HR
December 2010Social Media Strategy, Social Media Marketing, Social Media Networks, Linkedin, Facebook, Twitter and blogs profile networks.
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Leadership Consulting|Leadership workshops|Leadership Speaker|Leadership Trainer cross cultural at Sahar Consulting
January 2010Leadership Trainer Leadership workshop trainer
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Employee Engagement l Organizational Development l Employee Engagement Trainer at Sahar Consulting
January 2010 -
Diversity Management strategist| Diversity Speaker| Cultural Diversity Strategist & Speaker at Sahar Consulting
January 2010 -
Leadership Trainer|Leadership Consultant| Leadership Speaker| Leadership cross cultural at Sahar Consulting
January 2010 -
Leadership Trainer|Leadership Consultant| Leadership Speaker| Leadership cross cultural at VisionSpot, Inc
January 2010 -
Leadership Trainer|Leadership Consultant| Leadership Speaker| Leadership cross cultural at Children's Choice
May 2009 -
Diversity| Diversity Management| Diversity Speaker| Diversity Speaker@Conferences at Sahar Consulting
February 2009 -
Leadership Trainer for the BNLP- City of Burbank, CA at Sahar Consulting
April 2009 -
Diversity Consultant| Diversity Speaker| Cross- Cultural Diversity Strategist& Global leadership at Visionspot
April 2009Diversity management, diversity training, Diversity workshop facilitation, diversity speaker, cross-cultural competence, cross-cultural diversity speaker, global leadership, cross-cultural leadership
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Social Media Strategist|Branding|Global Marketing Specialist| LinkedIn trainer| Social Media Speaker at Sahar Consulting
March 2009 -
Workshops & Seminars' Facilitator: Leadership & Team Building in cross cultural environment at Sahar Consulting
March 2009 -
Social Media Speaker| Social media Strategist|Social Media Consultant@LAAMA at Sahar Consulting
March 2009 -
Executive Director / Consultant at Sahar Consulting
February 2009Social Media/ Inbound Marketing Certified Specialist using Social Media for marketing International Cultural Diversity specialist/ coach & Speaker Strategic Consulting, including business plan & marketing strategy development. Advising new businesses on marketing plans& budgets drafting marketing campaigns. Event planning, management and execution Motivational speaker and sales coaching
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Diversity Consultant| Diversity workshop training| Diversity Speaker@ Synergy Unlimited at Sahar Consulting
February 2009
Sahar Andrade's Education:
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Inbound Marketing University
2009 – 2009Certificate -
The American University in Cairo
2004 – 2004DiplomaConcentration: E-Marketing -
Cairo University of Medicine
1985 – 1992MB.BChConcentration: Double Bachelor Medicine and Surgery -
Universal School
CertificateConcentration: Diversity Training
Sahar Andrade's Interests & Activities:
Diversity, Culture Competence, Leadership, Human relations